Compe­tence

Anja Schaefer-Jugel

In over 25 years of my career in the health care industry I had national, European and global responsibility in scientific and commercial functions. Since 2014 I help my clients to build effective international teams delivering relevant support to their local affiliates, i.e. through the development of contemporary customer programs.

Anja Schaefer-Jugel

In over 25 years of my career in the health care industry I had national, European and global responsibility in scientific and commercial functions. Since 2014 I help my clients to build effective international teams delivering relevant support to their local affiliates, i.e. through the development of contemporary customer programs.

Leadership

During my time as an employee I repeatedly established new teams, business units and business strategies for Eli Lilly and Cardiome.
We formed and implemented a virtual, intercultural, transnational organisation with high potential teams in the first European matrix organisation within Eli Lilly Europe.

Upon my initiative and contacts to leading Professors and Companies, a charitable organisation was founded in 2008, the “European Critical Care Foundation” (eccf) with the aim to support independent medical research in areas not supported so far.

Creativity

The development and implementation of new methods for internal and external communication between medical professionals using virtual tools, services and approaches are part of new business models and part of my expertise.
My cooperation with three European Universities resulted in 3 PhD studies based on the new business model: Pablo Erat and Heiko Richter focused on my areas of responsibility (Business Communities & Communication), Daniel von Wittich looked at the leadership structure of the organisation.

Excellent relationship with opinion leaders up to the highest level

I have easy access to key customers due to my scientific background and my trustful and close cooperation with medical executives such as board members of medical societies. I am a true partner, i.e. in the co-chairing of the writing team “A white paper of scientific communication” together with the president of the ESC in 2011.

Centrally Moderated Support for Patient Directed MSL Engagement

Presentation at DIA Europe in Munich 2019 Crossfuntional Integration of contemporary technology

„Induced Communities of Practice Enhance Organizational Performance – The Case of Lilly Critical Care Europe

How to set up knowledge sharing amongst hospitals to achieve best possible patient outcome?

Wettbewerbs­vorteile durch Wissens­management

We published about the importance knowledge management as essential part of the marketing strategy.

Lecture at 8th Annual Pharmaceutical Technology IT Congress

We were invited to lecture about the usage of social media platforms as internal knowledge management tools for a big cooperation.

Was zählt, ist, was beim Kunden ankommt

Publication about Knowledge Management for pharmaceutical companies to optimise customer satisfaction.

Globalisation of Medical Affairs Departments

Presentation of diseaso-versation educational concept at DIA global 2017 in Chicago.

Scientific Communication

Anja co-chaired together with the president of the European Society of Cardiology (ESC) a task force to develop a manuscript for a white paper on scientific communication. The paper was published in the European Heart Journal.

Business customer communities and knowledge sharing: exploratory study of critical issues

How to line up individuals behind a common cause to allow knowledge sharing across cultural and organizational barriers. We published findings from our Critical Care Europe Business Model here.

Clients and Associations

Anja Schaefer-Jugel Curriculum Vitae
2014 - Today: Geschäftsführende Gesellschafterin (CEO) TaRes GmbH - Medical Affairs Network
Health care industry consulting. Pre-and post- launch commercial and scientific support and guidance for medical device and pharmaceutical companies, channel strategy, content marketing, project- and interim management.
2016 - Today: Chief Marketing Officer Acarix A/S
Supporting a Danish Medtech start up during the transition from a pure research towards a commercial organization.
2011 – 2013: Correvio (former IrokoCardio International) Vice President Customer Solutions
Establishment of global content marketing concept including “peer to peer” educational programs, symposia and virtual events serving markets in Europe and South America, Asia and the Middle East. Quality management: Author of SOPs for development and approval of promotional material and non- promotional material and events including electronic channels. Worldwide training concept, content and knowledge management via e-channels. Distributor management: focus on Latin America. Develop and implement global marketing strategy. Sales director Southern Europe (Italy, Spain). Deputy Director Regulatory Affairs and Medical Affairs.
2008 – 2010: Eli Lilly International Head of Medical Education for Europe
Establishment of a medical education solutions concept across Europe for all Eli Lilly brands. Supervise teams in a matrix organisation to develop and execute customer programs in Europe, Asia and South America. Establish actively used internet portals.
2007 - 2009: Director, Medical Education Lilly Critical Care Europe
Management within a matrix organisation (Critical Care Europe) as a new concept for Eli Lilly to market highly specialized drugs across Europe. Establishment of an international Medical Education / Medical Science Liaison Team (intensive care and cardiovascular). Establishment of the first virtual “medical liaison” team serving customers in 25 countries 24 hours, 7 days a week. Building of “Innovation Deep Dive” to develop future services in partnership with customers. Leadership and communication co‐operations with the Universities of St. Gallen, Lausanne and Heidelberg . Implementation of knowledge communities across functional and national borders in Europe. Internal and external communication and lobbying with medical societies.
2004 - 2007: Director, Content- and Knowledge Management
Development and implementation of industrial selling approach for highly specialized drugs. Establishment of internal and external Knowledge Communities / Matrix Organisation. Interdisciplinary management of Medical/Sales/Marketing/CRM departments.
Implementation of CRM solutions across Europe. Development of innovative marketing and CRM projects (Customer Portals in Cardiology). Development of a European content team including all marketing and training activities.

Development of the e-marketing and e-selling strategy (e-detailing, e-visits and e-meetings).
Development of knowledge management strategy for a European organisation. Road-map for the transformation from a functional towards a competence based organization.

2002 - 2004: Marketing Manager Europe
Supervision of European brand managers; training manager, communication lead. Lead European cross functional virtual scientific education team (“Medical Liaisons”). European Critical Care Foundation: facilitated kick off.

Development of first international European key account manager group. Development and implementation of customer driven marketing solutions (online & offline). Top European Opinion Leader lobbying Cardiology.

1992 - 2002: Sales and Marketing for Eli Lilly and Behringwerke
Sales Manager Scandinavia and Germany, Manager Pre-Marketing; Training Coordinator, Scientific Sales Representative.
1986 – 1991 Max-Planck-Institute for Molecular Genetics, Berlin
Molecular Biologist in the research groups of Prof. Trautner, PhD, results published in “Nature”.